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One-to-one web marketing [+CD]: build a relationship marketing strategy one customer at a time Beth Yaechkel<>Cliff Allen<>Deborah Kania

By: Beth Yaechkel.
Contributor(s): Cliff Allen | Deborah Kania.
Material type: materialTypeLabelBookPublisher: New York,USA: John Wiley & Sons, 2001Edition: 2nd.Description: 351 p. CD.ISBN: 0-471-40400-4.Subject(s): Internet advertisingDDC classification: 658.80285
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