Services marketing: integrating customer focus across the firm Mary Jo Bitner<>Valarie a. Zaithaml
By: Mary Jo Bitner.
Contributor(s): Valarie a. Zaithaml.
Material type:
BookPublisher: Boston,USA: McGraw-Hill, 2003Edition: 3rd.Description: 668 p.ISBN: 0-07-119914-4.Subject(s): Customer servicesDDC classification: 658.8
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
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UMT Main Campus
Welcome to LRC UMT Main Campus Lahore |
658.8 ZEI-S (Browse shelf) | Available | 30126 | |
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UMT Main Campus
Welcome to LRC UMT Main Campus Lahore |
658.8 ZEI-S (Browse shelf) | Available | 27866 |
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