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Services marketing: integrating customer focus across the firm Mary Jo Bitner<>Valarie a. Zaithaml

By: Mary Jo Bitner.
Contributor(s): Valarie a. Zaithaml.
Material type: materialTypeLabelBookPublisher: Boston,USA: McGraw-Hill, 2003Edition: 3rd.Description: 668 p.ISBN: 0-07-119914-4.Subject(s): Customer servicesDDC classification: 658.8
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