Strategic marketing problems cases and comments Robert A. Peterson<>Roger A. Kerin
By: Robert A. Peterson.
Contributor(s): Roger A. Kerin.
Material type:
BookPublisher: Upper Saddle River,USA: Person Education International, 2004Edition: 10th.Description: 696 p.ISBN: 0131230301.Subject(s): Marketing decision makingDDC classification: 658.802
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