Consumer behavior concepts and applications Bitta, Albert J. Della<>Loudon, David L.
By: Bitta, Albert J. Della.
Contributor(s): Loudon, David L.
Material type:
BookPublisher: New York,USA: McGraw-Hill, 1993Edition: 4th.Description: 788 p.ISBN: 0071125116.Subject(s): Consumer behaviorDDC classification: 658.834
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