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Marketing plans how to prepare them how to use them Malcolm H. B.McDonald

By: Malcolm H. B.McDonald.
Material type: materialTypeLabelBookPublisher: Oxford,USA: Jossey Boss, 1993Edition: 2nd.Description: 337 p.ISBN: 0750601078.Subject(s): Marketing. PlanningDDC classification: 658.802
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658.802 MCD-M (Browse shelf) Available 2492

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