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Marketing management [+CD]: a strategic decision-making approach Harper W. Boyd<>John Mullins<>Orville C. Walker

By: Harper W. Boyd.
Contributor(s): John Mullins | Orville C. Walker.
Material type: materialTypeLabelBookPublisher: New York,USA: McGraw-Hill, 2002Edition: 4th.Description: 594 p.ISBN: 0-07-231523-7.Subject(s): Marketing managementDDC classification: 658.8
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