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Strategim Marketing Management Cases Charles W. lamb<>David W. Cravens<>Victoria L.Crittenden

By: Charles W. lamb.
Contributor(s): David W. Cravens | Victoria L.Crittenden.
Material type: materialTypeLabelBookPublisher: Boston,USA: McGraw-Hill, 2002Edition: 6th.Description: 685 p.ISBN: 0-07-112325-3.Subject(s): Marketing-Case studiesDDC classification: 658.802
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