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Essentials of marketing research David A. Aaker<>George S. Day<>V. Kumar

By: Contributor(s): Material type: TextTextPublication details: New York,USA: John Wiley & Sons, 2002Edition: 2ndDescription: 553 pISBN:
  • 0-471-41235-x
Subject(s): DDC classification:
  • 658.83 KUM-E
Item type: Books
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