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Marketing challenges cases & exercises Charles B.Weinberg<>Christopher H.Lovelock

By: Charles B.Weinberg.
Contributor(s): Christopher H.Lovelock.
Material type: materialTypeLabelBookPublisher: New York,USA: McGraw-Hill, 1993Edition: 3rd.Description: 628 p.ISBN: 0079115772.Subject(s): Marketing-case studiesDDC classification: 658.8
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