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Marketing management strategy and cases Douglas J.Dalrymple<>Leonard J.Parsons

By: Douglas J.Dalrymple.
Contributor(s): Leonard J.Parsons.
Material type: materialTypeLabelBookPublisher: New York,USA: John Wiley, 1990Edition: 5th.Description: 958 p.ISBN: 0471601659.Subject(s): Marketing-ManagementDDC classification: 658.8
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