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Strategic marketing channel management Donald J.Bowersox<>M. Bixby Cooper

By: Donald J.Bowersox.
Contributor(s): M. Bixby Cooper.
Material type: materialTypeLabelBookPublisher: New York,USA: McGraw-Hill, 1992Description: 488 p.ISBN: 0070067570.Subject(s): MarketingDDC classification: 658.802
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