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Marketing Berkowitz, Eric N.<>Hahtley, Steven W .<>Kerin, Roger A.<>Rudelius, William

By: Berkowitz, Eric N.
Contributor(s): Hahtley, Steven W | Kerin, Roger A | Rudelius, William.
Material type: materialTypeLabelBookPublisher: Boston,USA: IRWIN, 2000Edition: 6th.Description: 736 p.ISBN: 0-07-365645-3.Subject(s): MarketingDDC classification: 658.8
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