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Essentials of marketing text and cases Geoffrey Lancaster<>Lester Massingham

By: Geoffrey Lancaster.
Contributor(s): Lester Massingham.
Material type: materialTypeLabelBookPublisher: New York,USA: McGraw-Hill, 1994Edition: 2nd.Description: 496 p.ISBN: 0077077288.Subject(s): MarketingDDC classification: 658.8
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