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Marketing research: a practical approach for the new millennium David J. Ortinau<>Joseph F. Hair<>Robert P. Bush

By: David J. Ortinau.
Contributor(s): Joseph F. Hair | Robert P. Bush.
Material type: materialTypeLabelBookPublisher: New York,USA: McGraw-Hill, 2000Description: 682 p.ISBN: 0-07-116476-6.Subject(s): Marketing researchDDC classification: 658.83
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