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Strategic marketing problems: cases and comments Robert A. Peterson<>Roger A. Kerin

By: Robert A. Peterson.
Contributor(s): Roger A. Kerin.
Material type: materialTypeLabelBookPublisher: Upper Saddle River,USA: Prentice Hall, 1998Description: 729 p.ISBN: 0-13-027661-8.DDC classification: 658.802
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