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Managing marketign linkages: text, cases, and readings Frank V. Cespedes

By: Frank V. Cespedes.
Material type: materialTypeLabelBookPublisher: Upper Saddle River,USA: Prentice Hall, 1996Description: 403 p.ISBN: 0-13-234923-x.DDC classification: 658.8
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658.8 CES-M (Browse shelf) Available 24632


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