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Managing services marketing: text and readings John E. G. Bateson<>K. Douglas Hoffman

By: John E. G. Bateson.
Contributor(s): K. Douglas Hoffman.
Material type: materialTypeLabelBookPublisher: Fort Worth The Dryden Press, 1999Edition: 4th.Description: 471 p.ISBN: 0-03-022519-1.DDC classification: 658.8
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LRC University of Management and Technology Lahore.

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658.8 BAT-M (Browse shelf) Withdrawn 24145


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