Marketing research: Measurement & method Del I. Hawkins<>Donald S. Tull
By: Del I. Hawkins.
Contributor(s): Donald S. Tull.
Material type:
BookPublisher: New York,USA: Macmillan Publishing Company, 1993Edition: 6th.Description: 863 p.ISBN: 0-02-421932-0.DDC classification: 658.83
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