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Consumer behavior and managerial decision making Frank R. Kardes

By: Frank R. Kardes.
Material type: materialTypeLabelBookPublisher: Harlow,England: Addision-Wesley, 1999Description: 505 p.ISBN: 0-321-00199-0.Subject(s): Consumer behaviorDDC classification: 658.8342
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LRC University of Management and Technology Lahore.

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658.8342 KAR-C (Browse shelf) Available 23057


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