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The new strategic brand management creating and sustaining brand equity long term Kapferer, Jean-Noel

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BookPublisher: UK: Kogan Page, 2004Description: 497 p.ISBN: 8175542918.Subject(s): Brand managementDDC classification: 658.827

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Current location	Call number	Status	Date due	Barcode
UMT Main Campus Welcome to LRC UMT Main Campus Lahore	658.827 KAP-N (Browse shelf)	Available		35112

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