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The new strategic brand management creating and sustaining brand equity long term Kapferer, Jean-Noel

By: Kapferer, Jean-Noel.
Material type: materialTypeLabelBookPublisher: UK: Kogan Page, 2004Description: 497 p.ISBN: 8175542918.Subject(s): Brand managementDDC classification: 658.827
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LRC University of Management and Technology Lahore.

Welcome to LRC University of Management and Technology Lahore

658.827 KAP-N (Browse shelf) Available 35112

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