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Marketing research Donald R. Lehmann<>Joel H. Steckel<>Sunil Gupta

By: Donald R. Lehmann.
Contributor(s): Joel H. Steckel | Sunil Gupta.
Material type: materialTypeLabelBookPublisher: Harlow,England: Addision-Wesley, 1998Description: 780 p.ISBN: 0-321-01416-2.Subject(s): Marketing researchDDC classification: 658.83
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UMT Main Campus

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658.83 LEH-M (Browse shelf) Available 22857

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