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Brandmaps: The competitive marketing strategy game Randall G. Chapman

By: Randall G. Chapman.
Material type: materialTypeLabelBookPublisher: Upper Saddle River,USA: Prentice Hall, 1997Edition: 4th.Description: 196 p.ISBN: 0-13-597451-8.Subject(s): Marketing-Computer programsDDC classification: 808.800285
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