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Marketing research David A. Aaker<>George S. Day<>V. Kumar

By: David A. Aaker.
Contributor(s): George S. Day | V. Kumar.
Material type: materialTypeLabelBookPublisher: New York,USA: John Wiley, 2001Edition: 7th.Description: 751 p.ISBN: 9971-51-389-7.Subject(s): Market surveysDDC classification: 658.83
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