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Marketing research text and cases Boyd, Harper W.<>Stanley F.f Stasch<>Westfall, Ralph

By: Boyd, Harper W.
Contributor(s): Westfall, Ralph | Stanley F.f Stasch.
Material type: materialTypeLabelBookPublisher: R. D. Irwin, 2004Edition: 7th.Description: 816 p.ISBN: 8185386161.DDC classification: 658.83
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658.83 BOY-M (Browse shelf) Available 35136

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