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Introduction to marketing communication: an integrated approach John Burnett<>Sandra Moriarty

By: John Burnett.
Contributor(s): Sandra Moriarty.
Material type: materialTypeLabelBookPublisher: London,UK: Prentice Hall, 1997Description: 658 p.ISBN: 0-13-269085-3.Subject(s): Advertising campaignsDDC classification: 658.8
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LRC University of Management and Technology Lahore.

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658.8 BUR-I (Browse shelf) Available 21306


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