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Advertising campaign strategy: A guide to marketing communication plans. Arnold Barban<>Bruce Vanden Bergh<>Donald Parente

By: Arnold Barban.
Contributor(s): Bruce Vanden Bergh | Donald Parente.
Material type: materialTypeLabelBookPublisher: Fort Worth: The Dryden Press, 1996Description: 363 p.ISBN: 0-03-012898-6.DDC classification: 659.113
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LRC University of Management and Technology Lahore.

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659.113 PAR-A (Browse shelf) Available 19270

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