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Marketing classics : A selection of influential articles Ben M.Enis<>Keith K.Cox

By: Ben M.Enis.
Contributor(s): Keith K.Cox.
Material type: materialTypeLabelBookPublisher: Boston, USA: Allyn & Bacon, 1991Edition: 7th.Description: 612 p.ISBN: 205159885.Subject(s): MarketingDDC classification: 658.8
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