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Cases in marketing of services: an international collection. Meidan, Arthur<>Moutinho, Luiz

By: Meidan, Arthur.
Contributor(s): Moutinho, Luiz.
Material type: materialTypeLabelBookPublisher: Boston,USA: Addison-Wesley, 1993Description: 304 p.ISBN: 0-201-56505-6.Subject(s): Financial services industry-Case studiesDDC classification: 658.8
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658.8 MEI-C (Browse shelf) Available 17081


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