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Marketing plans that work : Targeting growth and profitabili Keegan, Warren J., J.T.<>McDonald, Malcolm H. B.

By: Keegan, Warren J., J.T.
Contributor(s): McDonald, Malcolm H. B.
Material type: materialTypeLabelBookPublisher: Boston,USA: Butterworth, 1997Description: 236 p.ISBN: 0-7506-9928-4.Subject(s): MarketingDDC classification: 658.802
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658.802 MCD-M (Browse shelf) Available 13502

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