Strategic brand management: building, Measurement, and managing brand equity. Keller, Kevin Lane<>Brand name products-Management

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Material type: Text

TextPublication details: Upper Saddle River,USA: Prentice Hall, 1998Edition: 2ndDescription: 635 pISBN:

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Item type: Stocktaking Record 2001

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Current library	Call number	Status	Date due	Barcode
UMT Main Campus	658.827 KEL-S (Browse shelf(Opens below))	Not for loan		14257

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