Data science for marketing analytics / by Mirza Rahim Baig, Guru8ajan Govindan and Vishwesh Ravi Shrimali
By: Mirza Rahim Baig.
Material type:
BookPublisher: Birmingham : Packt Publishing, 2021Description: 589 p.Subject(s): Marketing-Data processing | Consumer behavior-Data processingDDC classification: 658.834
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UMT Main Campus
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658.834 MIR-D (Browse shelf) | Checked out | 2022-09-07 | 142338 |
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| 658.834 LOU-C Consumer behavior concepts and applications | 658.834 LOU-C Consumer behavior concepts and applications | 658.834 LOU-C Instructor's manual to accompany consumer behavior : Concept | 658.834 MIR-D Data science for marketing analytics / | 658.834 RAI-C Consumers' management | 658.834 SHE-M Models of buyer behavior conceptual quantitative, and empirical | 658.834 STO-C Consumer insight how to use data and market research to get closer to your customer |
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