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Data science for marketing analytics / by Mirza Rahim Baig, Guru8ajan Govindan and Vishwesh Ravi Shrimali

By: Mirza Rahim Baig.
Material type: materialTypeLabelBookPublisher: Birmingham : Packt Publishing, 2021Description: 589 p.Subject(s): Marketing-Data processing | Consumer behavior-Data processingDDC classification: 658.834
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