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Marketing planning for services McDonald, Malcolm<>Payne, Adrian, J.T.

By: McDonald, Malcolm.
Contributor(s): Payne, Adrian, J.T.
Material type: materialTypeLabelBookPublisher: Boston,USA: Butterworth, 1996Description: 364 p.ISBN: 0-7506-3022-1.Subject(s): MarketingDDC classification: 658.802
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UMT Main Campus

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658.802 MCD-M (Browse shelf) Available 13638

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