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Advertising, brands and consumer behaviour : the Indian context / by S. Ramesh Kumar and Anup Krishnamurthy

By: Kumar, S. Ramesh.
Contributor(s): Krishnamurthy, Anup.
Material type: materialTypeLabelBookPublisher: Los Angeles : Sage Publications, 2020Description: 266 p.ISBN: 9789353883928.Subject(s): Marketing-India | Branding-India | Consumer behaviour-InidaDDC classification: 658.8270954
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UMT Main Campus

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658.8270954 KUM-A (Browse shelf) Available 138910

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