Marketing research / by Alvin C. Burns, and Ann Veeck
By: Burns, Alvin C.
Contributor(s): Veeck, Ann | Bush, Ronald F.
Material type:
BookPublisher: Harlow : Pearson, 2020Edition: 9th ed.Description: 523 p.ISBN: 9781292318042.Subject(s): Marketing research | Marketing research | Marketingforschung | Marketing information systemDDC classification: 658.83
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