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Principles of marketing / by Philip Kotler, Gary Armstrong and Marc Oliver Opresnik

By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson, 2021Edition: 18th ed.Description: 728 p. : ill. (chiefly col.) ; 29 cm.ISBN: 9781292341132.Subject(s): Marketing | Marketing-Managemnt | Customer relations-Management | Marketing planDDC classification: 658.8
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