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Marketing management : analysis, planning, and control / by Philip Kotler and Ronald E. Turner

By: Kotler, Philip.
Contributor(s): Turner, Ronald E.
Material type: materialTypeLabelBookPublisher: Scarborough, Ont. : Prentice-Hall, 1981Edition: 4th ed.Description: xi, 756 p. : ill. ; 24 cm.ISBN: 0135580072.Subject(s): Marketing -- ManagementDDC classification: 658.8
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