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Measuring emotional response through neuro marketing [ MS Business Analytics] : study of advertisements and its influence on customer purchasing choice / by Tabassum Bashir

By: Tabassum Bashir.
Material type: materialTypeLabelBookPublisher: Lahore : UMT. School of Business and Economics. Department of Management, 2020Description: 100 p. CD.Subject(s): Information systems | Business analysisDDC classification: TP 658.4038011 Dissertation note: Report presented in partial requirement for MS degree in Business Analytics Advisor : Dr. Ammar Aftab Raja MS School of Business and Economics 2020 F2016110001
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TP 658.4038011 TAB-M (Browse shelf) Not for loan 136261

Report presented in partial requirement for MS degree in Business Analytics
Advisor : Dr. Ammar Aftab Raja MS School of Business and Economics 2020 F2016110001

School of Business and Economics

English

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