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Political marketing : theoretical and strategic foundations / by Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman

By: Cwalina, Wojciech.
Contributor(s): Falkowski, Andrzej | Newman, Bruce I.
Material type: materialTypeLabelBookPublisher: New Delhi : DBS Imprints, 2014Description: xi, 338 p. : ill. ; 24 cm.ISBN: 9780765622914 (hardcover : alk. paper).Subject(s): Campaign management | Political campaigns | Marketing -- Political aspectsDDC classification: 324.73
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324.73 CWA-P (Browse shelf) Available 135774

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