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New products management / Merle Crawford and Anthony Di Benedetto

By: Crawford, C. Merle.
Contributor(s): Di Benedetto, C. Anthony.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Education, 2011Edition: 11th ed.Description: xx, 588 p. : illustrations ; 24 cm.ISBN: 9780078029042 (alk. paper).Subject(s): New products -- ManagementDDC classification: 658.575
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658.575 CRA-N (Browse shelf) Available 135526

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