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Business-to-business marketing : analysis and practice / by Robert P. Vitale, Joseph Giglierano and Waldemar Pfoertsch

By: Vitale, Robert P.
Contributor(s): Giglierano, Joseph J | Pfoertsch, Waldemar.
Material type: materialTypeLabelBookPublisher: Boston : Pearson, 2011Description: xxx, 512 p. : ill. (some col.) ; 24 cm.ISBN: 9788131763308 (pbk.).Subject(s): Industrial marketingDDC classification: 658.804
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658.804 VIT-B (Browse shelf) Available 134358

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