Learning Resource Center University of Management and Technology, Lahore.

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller and Vanitha Swaminathan

By: Keller, Kevin Lane.
Contributor(s): Swaminathan, Vanitha.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson, 2020Edition: 5th ed.Description: 621 p.ISBN: 9781292314969 (pbk.).Subject(s): Brand name products -- ManagementDDC classification: 658.827
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LRC University of Management and Technology Lahore.

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