Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller and Vanitha Swaminathan
By: Keller, Kevin Lane.
Contributor(s): Swaminathan, Vanitha.
Material type:
BookPublisher: Harlow : Pearson, 2020Edition: 5th ed.Description: 621 p.ISBN: 9781292314969 (pbk.).Subject(s): Brand name products -- ManagementDDC classification: 658.827
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
|
UMT Main Campus
Welcome to LRC UMT Main Campus Lahore |
658.827 KEL-S (Browse shelf) | Checked out | 2022-06-03 | 133968 |
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