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Consumer behavior / Leon G. Schiffman and Joe Wisenblit

By: Schiffman, Leon G.
Contributor(s): Wisenblit, Joseph.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson, 2019Edition: 12th ed.Description: 508 p. ; 29 cm.ISBN: 9781292269245.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
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LRC University of Management and Technology Lahore.

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