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Marketing research / by William G. Zikmund . . . [et al.]

By: Zikmund, William G.
Material type: materialTypeLabelBookPublisher: Albany : Cengage Learning Australia, 2014Edition: 3rd ed.Description: 624 p. : col. ill. ; 27 cm.ISBN: 9780170236027.Subject(s): Marketing researchDDC classification: 658.83
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