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Consumer behavior : buying, having, and being / by Michael R. Solomon

By: Solomon, Michael R.
Material type: materialTypeLabelBookPublisher: Boston : Pearson, 2018Edition: 12th ed.Description: xxi, 601 p. ; 29 cm.ISBN: 9781292153100.Subject(s): Consumer behaviorDDC classification: 658.8342
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LRC University of Management and Technology Lahore.

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658.8342 SOL-C (Browse shelf) Checked out 2019-10-02 131436

Revised edition of the author's Consumer behavior, 2015.

Includes indexes.

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