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International marketing communications Griffin, Tom<>Advertising media planning

By: Griffin, Tom.
Material type: materialTypeLabelBookPublisher: London,UK: Butterwoth, 1993Description: 456 p.ISBN: 0-7506-1785-3.Subject(s): Advertising media planningDDC classification: 658.848
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 658.848 GRI-I (Browse shelf) Available 9331

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