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Social media analytics : techniques and insights for extracting business value out of social media / by Matthew Ganis and Avinash Kohirkar

By: Ganis, Matthew.
Contributor(s): Kohirkar, Avinash.
Material type: materialTypeLabelBookPublisher: Tamil Nadu : Pearson, 2017Description: xxxv, 268 p. : illustrations ; 23 cm.ISBN: 9789332578463.Subject(s): Social media -- Research | Data mining | Business -- Data processing | Web usage mining | Social media | Web usage miningDDC classification: 006.312
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LRC University of Management and Technology Lahore.

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006.312 GAN-S (Browse shelf) Available 129576

Includes index.

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