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New food product development : from concept to marketplace / BY Gordon W. Fuller

By: Fuller, Gordon W.
Material type: materialTypeLabelBookPublisher: Boca Raton, FL : CRC Press, 2011Edition: 3rd ed.Description: xix, 487 p. : ill. ; 25 cm.ISBN: 9781439818640 (hardcover : alk. paper); 1439818649 (hardcover : alk. paper).Subject(s): Food -- Marketing | Food -- Research | New products -- Marketing | Product management | Food industry and trade -- Technological innovationsDDC classification: 664.00688
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