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Strategic brand management: building, Measurement, and managing brand equity. Keller, Kevin Lane<>Brand name products-Management

By: Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: Upper Saddle River,USA: Prentice Hall, 1998Edition: 2nd.Description: 635 p.ISBN: 0-13-120115-8.Subject(s): Brand name products-ManagementDDC classification: 658.827
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