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Marketing / by Jeanette McMurtry, with Alexander Hiam

By: McMurtry, Jeanette Maw.
Contributor(s): Hiam, Alexander.
Material type: materialTypeLabelBookSeries: Publisher: Hoboken : John Wiley, 2017Edition: 5th ed.Description: xiv, 392 p. ; 23 cm.ISBN: 9781119365570; 1119365570.Subject(s): Marketing -- Management | Marketing | Marketing | Marketing -- ManagementDDC classification: 658.8
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Includes index.

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